Google Finance has launched and I really like the layout. They seem to be heading towards the portal business though a different route than yahoo. While Yahoo gives you the portal as soon as you show up, Google seems to be going the route of only providing the “My Yahoo” type portion. I think they may keep their homepage simple while allowing those with google accounts to create their personal portal of information. Of course this is just a guess and the connections between the products aren’t very concrete yet. There doesn’t seem to be ads yet so that may change things.

A few things I like:

John Battelle also has a post with some information on this and the portal tension.